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♥ Online Marketing & Advertising

♥ Direct Mail Marketing

♥ Internet, E-commerce & Social Media

♥ Media & Telecommunications

Press Releases

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Press Releases. Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. If only one media outlet airs the story, you'll have free access to thousands of people. Design the headline to grab readers' attention in as few words as possible. Use active verbs. Get to the point quickly, with a lead sentence that will draw the reader into a convincing piece.

The Internet

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The Internet. Establishing a home page for your business is relatively inexpensive and can reach many people. Use newsgroups that focus on areas similar to your line of business to draw attention to the site. Always include a phone number or email address so that interested visitors can contact you. If you are a retailer, consider putting photographs of your products online, even if you're not ready to let people to order your wares over the Internet.

Direct Mail

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Direct Mail. Direct mail results depend largely upon how much you're willing to spend on finding your target market and delivering quality materials to them. The per-customer cost is much higher than you'll pay for print ads, but if you create a finely tuned list of recipients, you will reach more highly qualified prospects. Few small firms are qualified to do their own direct mailings, so find a reliable specialist to do the work for you. Interview at least three or four mailing list vendors before you commit your money to a direct mail campaign.

Games and Premiums

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Games and Premiums. Periodic prize drawings can help create interest in a retail store or other business. Promotional materials like T-shirts, coffee mugs, or pens emblazoned with your logo also help spread the word.


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The comprehensive resource for business startups and small businesses, offering tips, strategies, ideas and guides on every type of marketing from online marketing strategies to public relations and outdoor advertising

When you consider the cost and effectiveness of advertising of all kinds, advertising specialties are one of the most cost-effective ways to reach your market.